How does your company manage to move from the current situation to a development situation? What are the challenges? How can we create value from the digital transformation? How do we need to change governance, processes, behaviours to create value from the sustainability transformation?
Innovation is the company’s ability to transform new ideas into value. Innovation is not only creativity, it is also the ability to use the company’s wealth of creativity, to analyse data and markets in order to generate concepts and ideas that are new compared to the past and able to bring positive value. Change is a necessary but not a determining condition for innovation. A novelty represents a change from the current state and the more opposition to change, the more truly new it is. Technology is not always innovative, it is the ability to adopt, process and transform the need/technology combination that defines the innovative idea. “Strategy is not innovation, but innovation is a strategic choice”.