When we run a business, one of the most important issues we have to face constantly is how to make new business development effective; to do this we need to have ideas, the ability to listen and gather information effectively, business sense, market vision, strategic perceptions. Some say that strategy is like a living, breathing being, a totally dynamic game; we partly share this view because we think that emotional factors must be flanked by methodological approaches that enable us to explain, share, convince those involved in the business to understand how to make the implementation of a strategy effective and successful. For this reason, we propose that the entrepreneurial idea be flanked by the support of proven methodologies to help companies make their business development fast, continuous and scalable.
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