“The development of business strategy is an issue that has been widely debated over time. For many entrepreneurs, defining and implementing effective strategies is sometimes considered a useless, expensive and unnecessary exercise in order to react to market turbulence. iBDAdvisory believes that it is important in every type of business to define the strategic directions and guidelines that the diverse set of collaborators and stakeholders will have to deal with in order to create value. Our methodological proposal for developing an effective “business strategy” uses techniques that are widespread in the market, integrating them in a scalable way so that they can be adopted with maximum flexibility. The answers we want to give are:
Have we defined and shared with stakeholders the purpose and aims of the business?
Have we defined the current situation of the company and what will be the future situation we want to reach?
Have we identified strengths and weaknesses?
Have we collected and analysed the objectives of the stakeholders?
Do we have all the elements to define the strategic objectives?
Have we developed an adequate and consistent business model, analysed the necessary capabilities?
Have we outlined the business operating model?
Have we assessed the level of managerial alignment to develop the strategic map and subsequent actions?”