Business Development Approach
“Our approach to business development is strategic, we help top management to identify the best business opportunities by integrating innovative aspects, the state of the art, partnerships with the supply chain and potential customers.
In a healthy company, able to withstand competition, business development is an ongoing process.
Successful business development generally requires a multi-disciplinary approach that goes beyond just “selling to the customer.” A detailed strategy must be developed to grow the business in the desired way, which may require expertise in finance, law and advertising. Business development cannot be reduced to trivial templates that can be applied to all or almost all situations in which real businesses may find themselves. A measure of creativity in tackling new and unforeseen challenges is essential to keep a business on a sustainable growth path.
Business development includes the creation and management of strategic relationships and alliances with third-party companies. In these cases, companies will be able to leverage each other’s expertise, technologies or other intellectual property to expand their product offerings, services, functions and/or markets without investing in building them or acquiring them with internal resources.
The answers we are looking for:
What is the business idea behind the project?
Have we developed the appropriate relationships with research bodies, institutions and the best players in the industry?
Who are the providers of financial resources needed for the project, and have we developed successful relationships with them?
Have we understood the needs of the stakeholders to ensure the success of the initiative?
How do we develop the roadmap for the evaluation and development of the initiative?”